Customer Experience Day celebrates more than customer service. CX is a holistic approach that unifies teams and transforms transit experiences.
Customer Experience (CX) may have had its start in business-to-consumer (B2C) retail, but it is now an expectation for public transit agencies.
Vix Technology is proud to join transit agencies, their staff, and communities across the globe in celebrating CX Day 2025. This day is dedicated to recognizing and amplifying the progress our industry is making in customer-centric transformation. As a long-standing partner to public transit agencies, Vix stands committed to supporting CX innovation, collaboration, and storytelling throughout every journey.
CX Day is an opportunity for the transit community to show how we listen to riders, anticipate their needs, and deliver improvements that turn a daily commute into a smooth, enjoyable, and reliable experience. Vix Technology shares the mission of the American Public Transportation Association (APTA), to foster genuine connections with customers and ensure their voices are heard loud and clear: every day, on every trip.
Valley Metro has invested in improving the passenger experience across the entire journey. The team actively uses CX principles to make each passenger’s journey safer, more convenient, and more engaging. Recent initiatives include enhancing security with an expanded and more visible presence of personnel across light rail, streetcar, and bus operations.
Transparent and timely communication with riders is also a key focus. Investments in system displays and accurate real-time information, ensure passengers are kept up-to-date about service updates, security enhancements, and system improvements. Valley Metro’s commitment ensures that innovations and operational changes reflect the community’s evolving needs and expectations, making public transit a more welcoming option for all.
Vix partners with agencies of all sizes, empowering them to celebrate and advance CX through:
➡️ Innovative Technology: Vix solutions like contactless mobile ticketing, real-time service alerts, and simple payment platforms are designed with the rider in mind. The right technology can reduce friction, increase accessibility, and simplify the transit journey.
➡️ Collaborative Approach: We work alongside marketing, communications, and operations teams to ensure CX improvements are integrated at every touchpoint. This helps agencies align departments and launch coordinated campaigns that showcase measurable outcomes.
➡️ Customer Storytelling: With agencies leveraging Vix tools, transit teams are sharing inspiring stories. These voices make the impact of CX transformation personal and powerful.
➡️ Staff Empowerment and Recognition: Vix celebrates the critical role of front-line and behind-the-scenes staff, providing the tools and data they need to deliver outstanding service. On CX Day, and every day, stories of driver dedication and customer care are illuminated by Vix-enabled analytics and communications.
Effective communication between marketing, customer experience, and revenue teams is essential in today’s evolving transit landscape. This is especially true as agencies introduce new fare policies and payment methods.
Teams operate in silos too often. The result: confusing messages for riders, missed opportunities for adoption, and diminished trust. Fostering cross-departmental collaboration can align messaging across teams, engage customers with clarity and transparency, and ensure staff are empowered to deliver consistent information to support higher customer satisfaction, smoother adoption of innovations, and increased ridership.
By removing internal barriers, cross-functional teams in every agency can champion unified, customer-centric communication within their organizations. Clearer internal communication supports improved public messaging.
Let this CX Day be a catalyst for continued innovation, community storytelling, and industry recognition. Vix Technology is honored to be a part of the public transit journey by helping agencies build loyalty, inspire trust, and connect cities through outstanding customer experience.
Here’s to the people, partnerships, and progress that move our transit systems forward. Happy CX Day!