---
title: What’s the recipe for a successful ABT roll-out?
description: We talked to Roger Southgate, Head of Projects for Vix, to discuss what it takes to ensure a smooth roll-out of account-based ticketing.
image: https://blog.vixtechnology.com/hubfs/Imported_Blog_Media/Recipe-for-ABT-roll-out-header-1.png
---

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# What’s the recipe for a successful ABT roll-out?

[ Admin ](https://blog.vixtechnology.com/author/admin)

 August 19, 2025 2 min read

![](https://blog.vixtechnology.com/hubfs/Imported_Blog_Media/Recipe-for-ABT-roll-out-header-1.png)

We talked to Roger Southgate, Head of Projects for Vix, to discuss what it takes to ensure a smooth roll-out of account-based ticketing.

Spoiler – the recipe for success depends on much more than the solution – know-how, collaboration, and stubborn pursuit of excellence are vital ingredients!

## Recipe for a smooth ABT roll-out:

### 1. **Easy integrations**

Vix’s open, modular ABT platform is perfectly placed to integrate with existing infrastructure, so that transport authorities and operators can re-use gear that still has life left in it. Vix engineers create test environments designed to allow fast deployment and testing. This process ensures that issues are found early and fixed quickly with no impact on operations or passengers.

### **2. Problem solving**

It’s fair to say we love a challenge at Vix. Problems are seen as opportunities to listen, test, innovate and find a solution! When customers have a specific need – whether it’s mirroring their existing fare structures, or aligning with their data warehouse – we won’t rest until we meet it. Our flexible ABT platform and can-do team are the perfect combination to make it happen.

### **3. Continual evolution**

Our ABT platform is prioritises operational resilience no matter how you choose to deploy. Go all-in with open payments and multi-token, multi-modal ABT – or take it easy, starting with a tap and go, and building slowly. Whether the implementation is rapid, or delivered in phases, our teams manage system stability and continuity of service throughout each milestone.

### 4. Side-by-side support

We’re not interested in being an anonymous technology supplier. When you buy from us, you work with us – we are your proactive partner, active listener, collaborator, and supporter. We’re committed to being there for you, when or where you need us – remotely, on-site, 24-hours a day. It’s our mission to bring confidence at every stage of project delivery and beyond.

### 5. Zero public impact

We think like our customers. Their number one goal – passenger satisfaction – is our goal too. We work with them to pinpoint the right time to deploy software, so that systems don’t miss a beat, and passengers aren’t impacted. We’re proud of our powerful, intuitive ABT platform, but the real magic is when the experience it delivers is so simple and easy, it’s barely noticeable.

### Tried and tested worldwide

As every chef knows, a successful recipe gets even better results over time as you test and refine your approach. Vix’s recipe for effective ABT roll-outs has been enhanced by the trust of cities worldwide. We’re grateful to count our customers in Edmonton, Dallas, Phoenix, Brussels, and Manchester among those that have helped us on our mission to learn and improve.

### Want to start your journey to ABT?

Reach out to our knowledgeable team for guidance.

 

[Get in touch](https://vixtechnology.com/contact-us/)

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